Should You Build or Buy Your Loyalty Programme LP-1

Should You Build or Buy Your Customer Loyalty Programme?

  • Use a data-driven, 12-point framework designed to help you decide between building or buying your loyalty programme. 

  • Weigh up the pros and cons of loyalty programmes built in-house or licensed from a third party specialist provider. 

  • Determine the right strategy for your business goals and resources by assessing the scores of crucial factors like cost, personalisation and scalability. 

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In this resource

Analyse what matters most in your priorities and select the path towards your ideal loyalty programme.

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A clear 12-point framework for comparing in-house and bought programmes.
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Accompanied with explanations of why each factor is crucial.
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Expert insights on the pros and cons of both building and buying programmes.
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Analysis tailored to all loyalty programme strategies and therefore made for your goals.
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A comprehensive guide that covers key factors like brand alignment, integration and more.
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The analysis equips you with insights to make the right choice for your needs and priorities.

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