---
title: Build v Buy Your Loyalty Programme [+ Cost Comparison]
description: META DESCRIPTION
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![Should You Build or Buy Your Loyalty Programme LP-1](https://content.propellocloud.com/hs-fs/hubfs/Should%20You%20Build%20or%20Buy%20Your%20Loyalty%20Programme%20LP-1.webp?width=1000&height=563&name=Should%20You%20Build%20or%20Buy%20Your%20Loyalty%20Programme%20LP-1.webp "Should You Build or Buy Your Loyalty Programme LP-1")

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# Should You Build or Buy Your Customer Loyalty Programme?

- Use a data-driven, 12-point framework designed to help you decide between building or buying your loyalty programme. 
- Weigh up the pros and cons of loyalty programmes built in-house or licensed from a third party specialist provider (with ongoing marketing and platform support)
- Determine the right strategy for your business goals and resources by assessing the scores of crucial factors like cost, speed to market, the ability to deliver a personalised rewards experience, and scalability. 

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## In this resource

By evaluating both build v buy approaches on key criteria, you'll be able to select the path that best aligns with your business's goals and will set you up for long-term success in building strong, lasting relationships with your customers.

![list](https://content.propellocloud.com/hubfs/Perx_2022/Images/LP/list.svg)

##### A clear 12-point framework for comparing built in-house and specialist outsourced programmes.

![list](https://content.propellocloud.com/hubfs/Perx_2022/Images/LP/list.svg)

##### Accompanied with a scoring structure and explanations of why each factor is crucial.

![list](https://content.propellocloud.com/hubfs/Perx_2022/Images/LP/list.svg)

##### Expert insights on the pros and cons of both building and buying customer loyalty platforms

##### Analysis tailored to all loyalty programme strategies and therefore made for your goals.

![list](https://content.propellocloud.com/hubfs/Perx_2022/Images/LP/list.svg)

##### A comprehensive guide that covers key factors like brand alignment, integration and more.

![list](https://content.propellocloud.com/hubfs/Perx_2022/Images/LP/list.svg)

##### The analysis equips you with insights to make the right choice for your business requirements and priorities.

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