Should You Build or Buy Your Customer Loyalty Programme?

Use a data-driven, 12-point framework designed to help you decide between building or buying your loyalty programme.
Weigh up the pros and cons of loyalty programmes built in-house or licensed from a third party specialist provider (with ongoing marketing and platform support)
Determine the right strategy for your business goals and resources by assessing the scores of crucial factors like cost, speed to market, the ability to deliver a personalised rewards experience, and scalability.

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In this resource

By evaluating both build v buy approaches on key criteria, you'll be able to select the path that best aligns with your business's goals and will set you up for long-term success in building strong, lasting relationships with your customers.

A clear 12-point framework for comparing built in-house and specialist outsourced programmes.

Should You Build or Buy Your Customer Loyalty Programme?

Download your resource

In this resource

A clear 12-point framework for comparing built in-house and specialist outsourced programmes.

Accompanied with a scoring structure and explanations of why each factor is crucial.

Expert insights on the pros and cons of both building and buying customer loyalty platforms

Analysis tailored to all loyalty programme strategies and therefore made for your goals.

A comprehensive guide that covers key factors like brand alignment, integration and more.

The analysis equips you with insights to make the right choice for your business requirements and priorities.

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